Head of Brand

  • Bristol
  • Sunlife Ltd
Competitive depending on experience plus generous bonus, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days a year and much more.
All of our roles are open to part-time, job-share and other types of flexibility. We will discuss what is important to you, and balancing this with business requirements, during the recruitment process.
Who we are
SunLife is a market leader in its core products with ambition to further diversify product and customer offerings to attract and retain new customers in the over 50s sector. Our vision is to offer customers simple, straightforward, affordable products and utilising effective, innovative marketing across multiple channels is one of the keys to our success.
With 120 colleagues based in our vibrant central Bristol office, we have a thriving culture, a creative approach to our work and we

re fast-moving, passionate, and dedicated.
SunLife is part of Phoenix Group, the UK’s largest long-term savings and retirement business. Across the group, Phoenix offers our 12 million customers products across our market-leading brands, including Standard Life, SunLife and ReAssure, with c.£259 billion of assets under administration. Phoenix is a FTSE 100 organisation that is tackling key issues such as transitioning the portfolio to net zero by 2050, and we’re not done yet. We want to be the best place that any of our colleagues have worked.
Here at SunLife we offer financial products such as life insurance and equity release, to people over 50. And as part of Phoenix Group, we are all about helping people secure a life of possibilities.
The role holder will live and breathe the SunLife brand, taking ownership for the current expression and future development of the brand, owning how we position SunLife to our target consumers and ensuring more are aware of and would consider us.Deeply committed to delivering for our customers, you will use insight to identify and communicate compelling reasons for consumers to choose us, whilst ensuring that we continuously test and measure the effectiveness of our brand and communications.
You will the content, PR and social strategy team to engage audiences through our owned and earned channels – creating compelling narratives which support our brand positioning and build on the success of our existing activations.
Accountable for the in-house creative team and management of external creative relationships to deliver stand-out creative work supports our commercial objectives both in the short and long-term.
Key accountabilities:
Lead the implementation of the brand vision and marketing strategy for SunLife in line with the business strategy and wider Phoenix brand strategy.
Use a range of internal and external sources of customer insight to continually drive a deep understanding of our current and target customers across the marketing function.
You’ll be accountable for our brand health and ensuring that the brand is positioned in line with our strategic brand platform.
You’ll collaborate across the Marketing team and wider customer stakeholders to deliver impactful campaigns and hard-working creative which drives short term response and long-term brand health.
Coach lead and develop members of the Brand Marketing team, creating a great place to work that nurtures and develops talent
.
Co-ordinate and report on the brand budget to ensure effective use of spend and drive out cost savings to improve efficiency.
Drive the content, social and PR strategy for SunLife driving our brand narrative with customers and the media.
Manage the creation of the brand and content planning process across marketing with input from the Marketing SLT.
Proactively own and manage the brand, content and creative marketing risks and control framework, ensuring a strong risk culture and timely management of departmental risks.
Support the CMO on the delivery of the brand strategy for SunLife, taking ownership for key marketing projects where required.
Co-ordinate the resource plan for the brand team across creative, brand and content, ensuring that appropriate resources are aligned across teams to deliver against business priorities.
Measures:
Brand health metrics which demonstrate long-term brand and commercial value.
Commercial metrics linked to creative performance across all products.
Effective budget management with full visibility provided on marketing spend and overall return on investment.
Resource planning, ensuring that the appropriate resources are aligned to achieve business goals.
Stakeholder management resulting in timely inputs into governance forums and positive stakeholder feedback.
PR reach and backlinks, social following and engagement, sales through content.
Stakeholders:
External agencies both creative and media.
Marketing SLT.
SunLife SLT.
Marketing team
Operations
Product P&L owners
Legal, Risk & Compliance and Data Protection Office
Skills and experience required
Strategic thinker who can bring to life a brand vision which engages and inspires.
Senior experience within a brand or communications role within a regulated environment.
Experience of developing brand measurement frameworks and tracking.
Commercially minded and comfortable with numbers and creative.
Passionate about the customer and able to take insight into action.
Experience of managing departmental budgets with a strong focus on delivering brand metrics and commercial outcomes.
Creative and media agency management.
Planning and coordination skills.
An experience people leader with an ability to coach and motivate a team.
SunLife is a small business with around 120 people in our Bristol office. But don’t let that mislead you when it comes to our ambition! We’re part of Phoenix Group, a FTSE 100 company with c12 million customers and c£270bn of assets under administration.
So when you work for SunLife, you become part of a close-knit, agile enterprise – with the expertise, benefits and financial backing of one of the UK’s leading businesses.
We want to hire the whole version of you
We are committed to ensuring that everyone feels accepted, and we welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you.
If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best
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