Digital Copywriter

  • Wetherby
  • Unity Resourcing

Digital Copywriter

Our client is a leading online brand who are looking for a best-in-class Digital Copywriter to join their vibrant and creative team.You’ll work with the Brand Manager to refine the tone of voice, develop brand and campaign messaging and support marketingchannel owners to deliver stand-out copy.

Salary is between £30,000-£35,000 based on experience plus excellent benefits including 25 days holiday + stats.

Responsibilities :

  • Refine the tone of voice across two brands so it can be tailored to different B2B and B2C audience types
  • Adapt your creative style depending on the user intent, channel, and audience
  • Work with the Brand Manager to define the brand and campaign key messages that will be disseminated through toolkits across all marketing teams to deliver effective communications
  • Know how to add value to the CX using the power of copy
  • Write creatively in ad copy whilst delivering clear, transparent, and educational in transactional copy
  • Brief freelancers on copy projects from time to time
  • Skilled at writing creative short and long form copy including the ability to write for different audiences, user intent and channel
  • Fantastic attention-to-detail, including the ability to proofread your own and others' work.
  • Great at communicating complex information in simple terms (plain English)
  • The ability to manage multiple projects, often to tight deadlines
  • Have an excellent working knowledge of SEO and an understanding of digital marketing - this is essential
  • Experience of content management systems, ideally Umbraco
  • 4+ years in a digital copywriting role
  • A degree in English language or similar